[Header] A story about Zallo

Conservas Zallo,
Sounds of the sea

Everything that has a name exists

Download our story

Offering the best products since 1926

  • (Francisca Zallo speaks at the International Sea Congress):

    -“If you do an online search for Zallo, the first thing you see is: Conservas Zallo (Zallo Canned Goods), Sounds of the Sea. ‘Izena duenak izana du.’ Everything that has a name, exists; as an old saying from our land says.”-

  • [1] History
  • (The Narrator speaks about Zallo’s history)

    The voice of Francisca Zallo, one hand in her pocket and the other leaning on her inseparable cane, sounds clear and deep from the panel of speakers at the International Sea Congress. Among the participants, Park Jun Lee, holder of the creative lineage of “The Wind Rose”, a tireless researcher of Atlantis; Samuel Cuadrado, who doesn’t want to say how he managed to survive five months on a raft in the middle of the Pacific; the elderly Matthew MacDonald, an eminence in marine geology; KyepOmbangui, expert in marine rescues...

  • The meeting is at the foot of the White Cliffs of Dover. Surrounded by the sea, at a large, pure, white colored chalk grotto, sprinkled with veins of black flint, they have come to talk about the sea, of the sea, in the sea, with the sea... but mostly they want to listen to the sea.

  • [3] History
  • (Flashback:)

    -Aitite! (Grandpa, in the Basque language) You’ve made a compass with one of our cans! -
    -“Laztana” (Sweetie), when you can’t see me, just look at the compass. It will tell you where I am. (He had replaced the cardinal points with the letters of our last name.)
    -I’ll always take it with me. I promise you. No matter what happens. No matter where I am, we will always be together. -
    - Just remember that the contents in our cans really are the sounds of the sea.-

  • (Flashback:)

    -”Aitite (Grandpa) named his boat ‘Sounds of the Sea’. He always said that the future was right there, and that he wanted his boat to be named something that the whole world would understood. When he mentioned the whole world, we didn’t know exactly what he meant. Soon we would find out. He really was referring to the whole world! Every day, whenever we see the boats in the dock of Bermeo's Port where we trade our fresh fish, the spirit of ‘Sounds of the Sea’ will still be present.” -

  • [5] History
  • The participants of the Congress want to find the magic formula to master the combination between tradition and modernity, craftsmanship and innovation, and family spirit with new consumer trends. Francisca Zallo thinks about endless days of looking out to the sea, watching that horizon that appeared and disappeared, swallowed by time.

  • “I clearly remember each time he returned to the port of our beloved Bermeo. What an intense thrill! Here comes ‘souns of desy’!!! We didn’t even know how to pronounce it... .”-

  • [7] History
  • (Flashback:)
    The Sounds of the Sea turned into a legend. The epic of an era. Why did it always come in with the best tuna catch? …with the best anchovies? …with the first catch of each season? The most famous cooks began to frequent the Zallo home, looking for “the best product.”

  • - We have something that no one else has. -
    - And what is it Aitite (Grandpa)? -
    - Your mother, uncles, cousins, the people of this town who help us, you. (And he lifted me onto his shoulders and told me that dwarfs, up on giant’s shoulders, always see further tan what giants can see).
    Passion, love and honesty. There’s no other secret. (An he patted me on the head with that powerful, noble, weathered hand, with a salty smell, with life’s stains on it.).- Hands soiled from work, won’t get you dirty, Laztana (Sweetie).

  • [9] History
  • The sounds of the sea strikes the minds of the participants again and again who, mesmerized, listen to such a strange and wonderful symphony.

    Francisca Zallo’s eyes fill with tears. For just a moment, she seems to doubt. She’s about to fall. But then she takes her hand out of her pocket. She has a compass in her hand. Sally Doufeaur, Aeronautical Engineer and a breakthrough, secret satellite program coordinator makes a gesture to Donald DeKirsk, studious philosopher of De Rerum Natura. He has also seen the strange circular mark on the elderly lady’s hand. Ingrid Gunarsson, an expert on Viking customs writes something down; Ilye Van der Velde, the greatest water collector in the world, sees without looking; Mohamed El Haddiddi, caresses the small sandbag hanging from his neck...

  • -”One day, Sounds of the Sea did not return...”
    “Salty tears, tears of the sea. Where was the horizon when it was needed the most?! That day I squeezed my compass until I bled. Zallo Canned Goods is the testimony of the entire Zallo family history. Today I have come to tell you this: we are all immortal, as long as someone remembers us, as long as what happens testifies our existence... “-

  • [11] History
  • Francisca Zallo continues to speak but is no longer heard. Because then, by surprise, unexpectedly, in an unquestionable way, the sounds of the sea takes the stand: Sounds of the Sea. Then all is quiet as she let the tears moisten her eyes that she closes while feeling, more strongly than ever, that rounded shape in her pocket, her compass, our compass.

  • icon 15 consumer countries
  • icon 91 years of tradition
  • icon 9 languages are spoken in Zallo

Vision of the future

This company has been able to adapt to the dynamic world in which we live, thanks to the loyalty and trust customers have placed in Conservas ZALLO since its origins.

One of the main challenges of the company is based on enhancing the internationalization and therefore, its presence in foreign markets. It is common to see Conservas ZALLO's Managers in both, national and international most important food fairs, particularly in Europe and in the U.S.A.

[3] Company - Vision

Another aspect in which Conservas ZALLO is making an impact to ensure the success of its products, is based on its global quality management initiatives. From the design of its facilities, focused on optimizing the cleaning and hygiene processes, going through exhaustive stage controls on the key areas of the process, Conservas ZALLO guarantees the security and optimum quality of its products. Our strategy for the future is about quality: R+D+i, new products, the human team, the technical team, collaboration projects, the establishment of quality standards (IFS), and food safety projects.

[4] Company - Vision

Product range

More information